Tourism Management Major Graduate Studies

旅游管理专业研究生培养目标是培养具备综合素质、具有创新意识、掌握旅游管理理论、基本技能和实践能力的经济管理、社会文化及其他相关专业的专业人才。

The goal of training Tourism Management major graduates is to cultivate professionals with comprehensive qualities, innovative consciousness, mastery of tourism management theories, basic skills and practical abilities in economics, social culture and other related majors.

专业学习

Professional Learning

旅游管理专业研究生学习要求学生掌握旅游管理理论、旅游行业发展趋势，深入研究旅游经济、旅游市场营销、旅游财务管理、旅游组织与管理、旅游服务管理等知识，掌握相关技能，能够从事旅游企业管理、旅游组织规划及管理、旅游经济及营销等工作。

The learning requirements for tourism management major graduates are to master the theories of tourism management, the development trend of the tourism industry, and to study in-depth the knowledge of tourism economics, tourism market marketing, tourism financial management, tourism organization and management, tourism service management, etc., and to master the relevant skills, and be able to engage in the work of tourism enterprise management, tourism organization planning and management, tourism economics and marketing.