Tourism marketing is the practice of marketing tourism services and products to potential customers. It involves the use of various marketing strategies and tactics to promote tourism services and products. These strategies and tactics can include the use of traditional and digital media, as well as other forms of advertising and promotion. The goal of tourism marketing is to increase awareness of tourist attractions and destinations, and to generate interest in visiting those locations. It also seeks to encourage tourism-related activities, such as hotel stays, sightseeing tours, and recreational activities.